Category Archives: Google Tag Manager

GTM custom templates for Usabilla

Usabilla GTM custom template

Usabilla is a popular real-time feedback collection tool for improving user experience on websites. In order for Usabilla to work, certain scripts need to be implemented. This is often done through GTM. Implementing Usabilla through Google Tag Manager is not that complicated, but does require custom HTML tags at the moment. To make the implementation […]

GTM custom templates for Lucky Orange

gtm custom template lucky orange

Lucky Orange is a heatmapping and session recording tool with similar possibilities to tools like the popular Hotjar. As of this moment (26-05-2019), there is not yet a custom template developed for Lucky Orange, nor is there a vendor tag available. So I’ll share mine. I created 3 tags which capture all the basic Lucky […]

Google Tag Manager custom template tags and variables

A long awaited feature in Google Tag Manager is finally here. GTM recently released custom templates. For the first time, this feature allows us to create our own templates in JS for tools where Google does not yes has templates for. Think about a tag template for Facebook’s remarketing tracker, the Facebook Pixel, or any […]

Use a Google Cloud Function as a CDN

If you ever looked into the web implementation snippets of Google Analytics or trackers from Facebook and Google Ads, they have one similarity. In order to keep their implementation as short and simple as possible, their snippets all include a call/request to an external script hosted on their respective platforms. This request loads the script […]