Google Tag Manager comes with a lot of useful build-in variables to use in triggers and tags, like the click-variables: “Click Element”, “Click ID” and “Click Classes”. These variables are useful when you want to base a trigger or tag on the exact element that is being clicked. However, what if you want to trigger […]
Category Archives: Analytics
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May
May
Developments in intelligent tracking prevention (ITP 2.1 & ITP 2.2) from browsers, like Safari and Firefox, have made cookies a less reliable way of storing persistent information. While these updates are aimed at limiting cross-site tracking through cookies, they also impact Google Analytics ability to identify returning visitors. This is because ITP has impact on […]