Google Tag Manager comes with a lot of useful build-in variables to use in triggers and tags, like the click-variables: “Click Element”, “Click ID” and “Click Classes”. These variables are useful when you want to base a trigger or tag on the exact element that is being clicked. However, what if you want to trigger […]
Author Archives: Markaay
26
May
May
Lucky Orange is a heatmapping and session recording tool with similar possibilities to tools like the popular Hotjar. As of this moment (26-05-2019), there is not yet a custom template developed for Lucky Orange, nor is there a vendor tag available. So I’ll share mine. I created 3 tags which capture all the basic Lucky […]
19
May
May
If you ever looked into the web implementation snippets of Google Analytics or trackers from Facebook and Google Ads, they have one similarity. In order to keep their implementation as short and simple as possible, their snippets all include a call/request to an external script hosted on their respective platforms. This request loads the script […]
11
May
May
Developments in intelligent tracking prevention (ITP 2.1 & ITP 2.2) from browsers, like Safari and Firefox, have made cookies a less reliable way of storing persistent information. While these updates are aimed at limiting cross-site tracking through cookies, they also impact Google Analytics ability to identify returning visitors. This is because ITP has impact on […]