GTM custom templates for Usabilla

Usabilla GTM custom template

Usabilla is a popular real-time feedback collection tool for improving user experience on websites. In order for Usabilla to work, certain scripts need to be implemented. This is often done through GTM.

Implementing Usabilla through Google Tag Manager is not that complicated, but does require custom HTML tags at the moment. To make the implementation a little easier and less prone to errors, I created a couple of GTM custom templates.

I created the followings tags, which can also be found on my Github:

  • Usabilla initialize tag
  • Usabilla manual campaign tag
  • Usabilla callback GTM trigger tag
  • Usabilla custom variables

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